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What Do Districts Need to Share
with Stakeholders About AYP?
How Have States Implemented AYP?
How Do Districts Support Schools to Meet AYP?
How Do Schools Meet AYP?


What and how you communicate about NCLB and AYP to staff and stakeholders will tell them much more about your values and beliefs than you may mean to say. Your statements and silences will let stakeholders know what you believe is the purpose of education, whether you believe that all students can learn at high levels, whether you believe staff are capable, whether you make data-driven decisions, and whether your district organization is prepared to move student achievement forward.
 
You can choose to focus on how AYP will sink your district or how it will be the impetus to improve it. You can choose to focus on the improbability of moving 100% of students to proficiency or the probability that this focus will move many more students to proficiency than are currently achieving at that level. You could claim that all your schools will meet AYP or you could caution that some may need to make some changes. You can say the law is requiring unpopular changes or you can say the law is supporting your goals. Whatever you present, you can be sure that your message will be received in different ways by folks who have different beliefs about and experience with public education. Thinking through what you want to communicate will be important to having your message received as you want it to be. The following examples illustrate how easy it is to deliver a message you didn't mean to deliver.
 
If you say … They didn’t give us adequate funding to do this.
I may think … To do what? Improve student achievement in reading and mathematics? Wasn’t that always what you were trying to do?
 
If you say … The goals are unrealistic.
I may think … You don’t think you are capable of hitting the goal.
 
If you say … We can’t overcome the impact of family values when parents don’t value achievement.
I may think … You’re blaming parents when you don’t hit the goal.
 
If you say …  We can move students only within the constraints of their abilities.
I may think … You don’t believe all students can learn at high levels.
 





Key Points

Staff and stakeholders need to understand the basic philosophy, implementation, and impact of NCLB and AYP. NCLB is based on the philosophy that all children can achieve at proficient levels. NCLB has a single-minded focus on this goal and does not accept and "ands," "ifs" or "buts." Districts must make crystal clear that they agree and are prepared to meet the challenge. Staff and stakeholders must understand that the district is committed to
  1. Meeting the annual achievement targets.
  2. Aligning our resources to meet the student achievement targets.
  3. Providing assistance to schools having difficulty meeting the student achievement targets.
  4. Invoking consequences for schools and districts which do not make progress.
If the district is going to meet that goal, then schools and districts will need to know where each of their students is in relationship to the state content standards in reading and math. They need to ensure that their curriculum, instruction and assessments are aligned with the state content standards. They will need to ensure that school staff are teaching and assessing the content standard indicators.
 
National, state and district leaders are in the throes of communicating what NCLB and AYP means to public education. In addition to public and private presentations and press releases, they are communicating their message online via their district web sites.
 
The Council of Chief State School Officers has assembled on their web site (http://ccsso.org/federal_programs/NCLB/2896.cfm) a number of useful resources to support you in developing your communication plan. Particularly helpful are the following:
 
North Carolina Communications Plan
The Public School Forum of North Carolina, State Board of Education, and Department of Public Instruction collaborated on this very focused communications plan, which outlines top priorities and schedules for communicating with various audiences. (October 2002)
 
"Talking to Reporters about Your 'Needs Improvement' Schools"
Practical advice for talking about your state's "list" to journalists, featuring five guidelines, with links to sample clips. KSA-Plus (June 2003)
 
Communicating NCLB: State Strategies and Best Practices
A PowerPoint presentation that summarizes the public's attitudes about standards, testing and accountability - with specific suggestions for using this research to sharpen communications strategy and messages. (KSA-Plus, June 2003)
 
Communicating about Achievement Gaps and NCLB: Strategies, Tools and Tips
Powerpoint with detailed communications advice focused on five key strategies, starting with the need to be proactive, clear, and frank. (The Education Trust, June 2003)
 
Communications Opportunities Timeline
A one-page summary of key dates when education leaders will have a chance to discuss school performance and reiterate key messages.  KSA-Plus (June 2003)

 
 
The following links are some examples of how states have communicated AYP to their stakeholders:
 

 


 
 
States have used PowerPoint presentations on their web sites to help stakeholders better understand NCLB and AYP. Pennsylvania has two excellent models: one for their accountability system and one for understanding NCLB.
 
PA Accountability System-NCLB
 
PowerPoint Presentation(10.2 mb)
PowerPoint Presentation(PDF)
 
No Child Left Behind
 
No Child Left Behind Act PowerPoint Presentation
 
North Carolina developed a presentation on AYP.
Adequate Yearly Progress PowerPoint Presentation
 
Maryland uses audio and a PowerPoint presentation to explain how they are implementing AYP.
  How does Maryland implement AYP?
 
The U. S. Department of Education created a presentation to help educators understand NCLB.
United States Department of Education PowerPoint Presentation


 
 
School districts also use their web sites to communicate how their district is implementing NCLB. The following PowerPoint presentations are on the Baltimore City Public Schools web site.
 
Parents’ InfoBriefs
 
What is the BCPSS Parents' InfoBrief? (226 KB)
What are the Goals of No Child Left Behind? (296 KB)
What is Adequate Yearly Progress? (244 KB)
What happens if my child’s school does not make Adequate Yearly Progress? (246 KB)
What is the School Choice Option for Parents of Students in Title I Schools? (246 KB)
What are Supplemental Services? (244 KB)
 
Baltimore City Public School System presentations related to this legislation.
 
Board Presentation: December, 2002 (470 KB)
Board Presentation: October, 2002 (1.30 MB)
 


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